SMILE - You're On Candid 2-Way Cable TV Camera!

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Not unlike the telescreens in George Orwell’s novel 1984, TV’s will soon be able to watch and even thoroughly analyze everyone present in the devices’ vicinity.

The new generation of HDTV’s and cable receivers sold to the public contain features that are not very publicized by tech companies: Cameras, mics and sensors that have the ability of recording everything that is happening in the living room monitored by interactive cable telecomunications.

The telephone company Verizon, the same company that gave the NSA all of our private telephone records in their spying scandal, has recently filed a patent for a system that contain audio and video sensors coupled with facial and profile recognition software. That would allow the company to obtain information such as the number people in the room, their sex, their race, what they are doing and even what they are consuming while watching TV. The goal of such a system is to broadcast “targeted advertising” but crossing the line to outright spying on people is only footstep away.

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The set-top box uses "a depth sensor, an image sensor, an audio sensor, and a thermal sensor" to record what you're doing. As an example, Verizon notes the DVR box would send an ad for marriage counseling to an arguing couple, or ads for a romantic getaway or a commercial for contraceptives to a couple cuddling up. And we all thought Google ad targeting crossed the line.

Click on the hyperlink below to view patent filing:

Verizon Files Patent for Creepy Device To Watch You While You Watch TV

Picture this: You’re having an argument with your partner while watching television, and suddenly an advertisement comes on for marriage counseling. Or maybe you’re doing some weightlifting while a movie plays in the background, and ads for health food pop up on the screen.

In the past, it would have been mere coincidence. But in the future, things look set to change, thanks to Verizon’s “gesture recognition technology.”

The company has filed a patent, November 29, 2012 for a system designed to be used in the home to target advertisements at people. Using a combination of image and audio sensors, it would detect actions in your living room while you were watching TV. These sensors, deploying facial and profile recognition, would pick up “physical attributes” like skin color, facial features, and even hair length, and also detect “voice attributes” to help determine the tone of your voice, your accent, and the language you speak. Inanimate objects aren’t off-limits—the technology could also spot beer cans and wall art.

Combined, this would mean that your TV or set-top box would effectively be watching and listening to you while you snuggle up on the couch with your partner to watch the latest episode of Homeland. If the cuddling went a bit further, the chances are the technology would pick up the noises and start playing ads for “a commercial for a contraceptive” or “a commercial for flowers,” as outlined in the patent.

The patent also says if the device picks up that the user is “stressed” then it “may select an advertisement associated with the detected mood (e.g., a commercial for a stress-relief product such as aromatherapy candles, a vacation resort, etc.).” It adds that “If a couple is arguing/fighting with each other” the system “may select an advertisement associated marriage/relationship counseling.” And if the sensors detect that a user is a kid, the system will trigger “more advertisements targeted to and/or appropriate for young children.”

As Steve Donohue at FieceCable has noted, Verizon’s technology would operate in the same way Google targets Gmail users based on the content of their emails—only transposing that principle into the home by “scanning conversations of viewers that are within a ‘detection zone’ near their TV, including telephone conversations.” Of course, this is only a patent, so you don’t have to start eyeing your TV suspiciously—for now. ArsTechnica points out similar patents have been filed before and have yet to be put into practice. But that doesn’t make this latest incarnation any less creepy—and is perhaps an illustration of how surveillance-style technologies are increasingly encroaching on private life.

Source Bio:  Steve Donohue is editor of FierceCable. He has covered the cable industry, Internet video and the interactive television business since 1996 for several industry publications, including Multichannel News, Light Reading, Electronic Media, CableFAX Daily and Interactive TV Today. Donohue began covering cable TV and the Internet business in 1996 at CableFAX Daily and Internet Week in Washington, D.C., where his beats included Capitol Hill and the FCC. He moved to New York in 1998, where he covered the international TV business and the cable industry at Electronic Media. He joined Multichannel News two years later, and spent eight years there as national editor and editor of digital news. Donohue attended the CTAM U executive management program at Harvard Business School in 2001, and is a graduate of St. Bonaventure University, where he studied journalism and political science.